MediaPro Announces New GDPR Privacy Awareness Solution

On: April 5, 2017
MediaPro has launched an industry-first GDPR-aligned privacy awareness solution to help organizations comply with the new EU regulation.

MediaPro has launched an industry-first General Data Protection Regulation (GDPR) Privacy Awareness Solution, directly helping companies to comply with one of the most significant data privacy regulatory updates in recent years.

The EU’s GDPR, which will go into effect May 2018, affects any company that handles the personal data of EU citizens, whether at an expense or for free. Violation of key GDPR provisions could result in fines of up to 4% of a company’s global annual turnover.

“Articles 37 and 43 of the regulation require privacy awareness training but are painfully short on details as to what that entails. That’s where MediaPro can help,” MediaPro Managing Director Steve Conrad said. “It’s imperative companies invest in training now, rather than risk millions of dollars’ worth of fines for failing to comply.”

Based on a late 2016 survey from Dell, a whopping 97 percent of companies had no plan in place to comply with the GDPR. MediaPro’s GDPR Privacy Awareness Solution was developed to help alleviate this problem, providing companies who will be affected by the GDPR with a plan enabling them to educate their employees on proper company data protection practices.

Informed by more than two decades of experience in adult learning and education, MediaPro offers four program levels, aligned with industry standards like the National Institute of Standards and Technology’s (NIST) Cybersecurity Framework, serving companies of all sizes and maturity levels.

The GDPR Privacy Awareness Solution makes it easy for organizations and companies to deploy a program to analyze risks, build a plan for improvement, and offer training and reinforcement unique to each company’s risks and needs, all of which are critical to complying with the GDPR.

“Proper training and education of your employees shouldn’t be taken lightly, and we’re thrilled to see a focus on privacy awareness training appear in the GDPR,” said Tom Pendergast, MediaPro’s Chief Strategist for Security, Privacy, and Compliance. “The sooner a company can implement a robust privacy awareness program aligned with the GDPR, the better prepared they’ll be to handle the regulations.”

To learn more about MediaPro’s GDPR Privacy Awareness Solution, delivered via the SaaS-based Adaptive Awareness Portal, visit us here at or stop by booth #21 at the IAPP Global Privacy Summit, taking place in Washington, D.C. from April 18-20.

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