Almost 3/4 of retail employees in a new MediaPro survey could stand to benefit from enhanced awareness of privacy and security risks.
We polled 847 retail employees in the U.S. on their data privacy and cybersecurity know-how across eight common risk areas and found that:
- 71% were profiled as “risks” or “novices,” meaning their actions could lead to a leak of sensitive customer information
- Only 29% of respondents were classified as “heroes,” meaning they had strong knowledge of security and privacy best practices and are likely well-prepared to deal with many cyber threats
Despite the increased focus on payment card industry (PCI) compliance in recent years, the retail industry remains an attractive target for cybercriminals. The results of this survey strongly suggest retailers need to rethink cybersecurity and data privacy as matters of risk management, not just check-the-box compliance.
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