BOTHELL, WA – February 23, 2016 – MediaPro today announced a strategic partnership with ObserveIT, a leader in behavioral analytics for insider threat detection, to create a new vision for how companies combat insider threats. Behavioral analytics provide tremendous insight into potential threat actors (whether intentional or unintentional).
“ObserveIT is highly successful at identifying potentially bad employee behaviors, but we intend to take it a step further and use those insights to create hyper-targeted security awareness programs,” said Steve Conrad, Managing Director, MediaPro. “Bringing in key behavioral insights from ObserveIT will enable our customers to drill down even deeper and deliver specific, in-time training right at the point of need.”
Combining behavioral analytics with security awareness training gives insight into potentially bad employee behavior, allowing organizations to deliver just-in-time, tailored training based on a user’s or employee’s specific weakness. According to both MediaPro and ObserveIT, this combination will be key to improving employee behaviors over time while also fostering more security-aware cultures.
“Research from ObserveIT has shown that Just-in-Time Training deters more than 90 percent of users from engaging in risky behavior, which indicates the power of Just-in-Time Training in improving employee behaviors,” said Gabriel Friedlander, Co-Founder & CTO at ObserveIT. “In partnering with MediaPro, we’ll be able to ensure that our customers’ employees who exhibit risky behaviors will be educated, rather than them simply looking for another way to bypass policies.”
The partnership also allows for improved reporting for information security professionals, who will be able to track out-of-policy activity and the effectiveness of a particular security awareness program using pre- and post-education behavioral analytics for an individual or a department.
“Over the past few years, the security awareness market has been broadening – moving from passive ‘awareness and training’ to more active ‘behavior shaping’ and culture management,” said Perry Carpenter, Research Director, Gartner. “An ability to provide real-time, injective training or to automatically schedule future training based on detected behavior is a much needed next step in this progression. By integrating security awareness and training solutions with endpoint detection and user monitoring tools, organizations are able to more comprehensively deter insider threats and reinforce appropriate behavior.”
Customers have already had success implementing behavioral analytics, where they’ve been able to neutralize malicious insiders based on reports from tools like ObserveIT.
“In Livingston County (MI), we know firsthand just how devastating an insider threat incident can be,” said Rich Malewicz, CISO, Livingston County, MI. “Combining behavioral analytics with in-time security awareness training will go a long way toward preventing many of the frequent security incidents faced by organizations on a daily basis.”
MediaPro is recognized by Gartner as a leader in the Magic Quadrant for Security Awareness Training Vendors and will be in booth #3125 at RSA 2016. ObserveIT is also recognized as a leader in Gartner’s Magic Quadrant for Behavioral Analytics and will be in booth #N3016 at RSA.
MediaPro, headquartered in Bothell, Washington, works with Fortune 500 CISOs, CIOs, and boards to diminish the human-based security threat through adaptive training and reinforcement programs. Over the past two decades, MediaPro has won hundreds of industry awards and is recognized by Gartner as a leader in the Magic Quadrant for Security Awareness Training Vendors. For more information, please visit www.mediapro.com or follow MediaPro on Twitter @MediaProInc or LinkedIn.
ObserveIT is the world’s leading insider threat management solution. ObserveIT detects insider threat and prevents data loss. ObserveIT’s award-winning insider threat management software combines employee monitoring, behavioral analytics, policy enforcement and dynamic forensic recording. The company is based in Boston, MA and has over 1,200 customers worldwide, spanning a wide range of industries including financial services, healthcare and retail. For more information visit: www.observeit.com