Keeping employees educated on the basic threats to privacy, in addition to emerging privacy practices and changing regulations, is definitely a challenge.
Unfortunately, you can’t buy behavior change in a box. Achieving that elusive outcome in your organization will require an understanding of what has been proven to work and—equally important—what doesn’t work. It’s a process that begins with recognizing that success will depend upon an awareness program that fully comprehends the learning, motivational, and behavioral aspects of adult learners.
Enter the ARCS model of an adult learning, developed by learning theorist John Keller. The ARCS model has proven to be particularly effective in the privacy awareness disciplines, as it lends itself to being systematically aligned to the essential aspects of a good awareness training program.
Putting the R in ARCS
ARCS stands for attention, relevance, confidence, and satisfaction. Though all four principles are important, “relevance” is a topic especially near and dear to our hearts. The relevance principle states that adult learners accept the information in new training when they can see how it relates to their interests, job role, and personal objectives. If the content is perceived as being helpful in accomplishing one’s personal or business goals, then the learner is more likely to be motivated. If not, the material is less likely to stick.
Good training exhibits relevance on multiple fronts. Relevance is essential to learner motivation. It touches upon the practical aspects of the learners’ jobs, their perceived needs and goals, the organization’s culture—even the learners’ personal lives.
Relevancy is the core-concept behind role-based privacy awareness training, which allows employees in different roles, such as HR and IT, to receive privacy education tailored just for their specialties. Here are three reasons you should consider implementing role-based training into your awareness program:
Deliver the right content to the right people
From human resources personnel to IT staffers, each type of employee needs to learn different lessons when it comes to their role in protecting the privacy of customer and employee information. Your IT employees don’t need to know about safeguarding conversations with potential hires, but do need to be well-versed in preventing unauthorized data access and use. Similarly, your HR staff don’t need to be bothered with education on data transmission practices, though protecting sensitive employee information is exactly in their wheelhouse. With role-based training, this is possible.
Save your employees time
“Time is money” would not be such a well-used phrase if it weren’t true. Employee time spent on privacy training is time not spent crossing other things off their list while at work. While a vital part of the work experience for certain sectors, privacy training still needs to deliver the best bang for the buck. Role-based training ensures your employees only get trained on the content they need, without time wasted on content that’s not relevant to them.
Help your employees retain what they’ve learned
As we discussed earlier in this article, people are more likely to retain lessons they’ve learned if those lessons are relevant to them. If they have to sit through training that they know has nothing to do with their jobs, it will likely go in one ear and out the other. With role-based training, the chances of retention are increased significantly.
Role-based solutions keep organizations from being forced to educate employees on both general and role-based privacy content by delivering multiple courses or giving all employees one lengthy training. The role-based approach to privacy training allows companies to meet all their business-related goals related to privacy education, delivers the right content to the right people, and dramatically decreases time spent tracking and administering different courses.
Relevancy is king, and role-based training lets you deliver relevant privacy awareness content to your most valuable assets: your employees.