Video: MediaPo Best Practices: Assessing the Maturity of Your Awareness Program

MediaPro Chief Strategist Dr. Tom Pendergast presents some tips for assessing the maturity of your current awareness program.

Whether you’re planning to launch a new awareness program or make an upgrade, an important first step is to consider your present maturity to help decide how you want to take the next steps.
At MediaPro, we always talk about a program in terms of the four components of our Adaptive Awareness Framework, where we urge you to analyze, plan, train and reinforce. In the first of our new “Best Practices” video series, MediaPro Chief Strategist Dr. Tom Pendergast presents some tips for assessing the maturity of your current awareness program so that you can set achievable, realistic goals for your program moving forward.

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Creating an effective awareness program is anything but easy. That’s we’re created a “Best Practices” series of short videos providing advice on building and maintaining awareness programs in an increasingly demanding corporate climate.
Stay tuned for more!
Want to anonymously assess the maturity of your awareness program? Take our free Awareness Program Maturity Assessment survey.

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