Live Webinar: What Do Shirtless Men Have To Do with Security Awareness?
There is an art to using the unexpected to get people’s attention.
It’s the quirky, intriguing thing that fires the made-you-look response. Our brains are constantly searching for stimulation – we actually crave the unexpected and search out novelty. We don’t ask “what’s old?” we ask, “what’s new?”
Security and privacy training and awareness managers can use this to their advantage. In this webinar, we’ll look at how an infamous and award-winning advertising campaign used the unexpected to drive 5.9 million YouTube in one day!
We’ll explore the techniques we can borrow from that ad campaign to get more eyeballs on our awareness content, increase engagement, and ultimately influence behavior change.
In Part 1 of a two-webinar series, MediaPRO Chief Strategist (and recovering marketer) Lisa Plaggemier shows us what we can learn from the field of marketing to improve our training and awareness programs.
When: 10 a.m. PT, May 28
Where: The BrightTALK platform
Register to learn more about:
- How are brains our hard-wired to look for novelty
- The importance of “the hook” in messaging meant to influence behavior
- Why eye-catching visuals are not just for billboards and viral videos
- How what’s worked for the most successful ad campaigns can work for you
Registering for this webinar means creating a free account through BrightTALK, which will allow you to access this and other MediaPRO webinar content.
What Do Shirtless Men Have to Do with Security Awareness?
MediaPRO Chief Strategist Lisa Plaggemier discusses what training and awareness managers can learn from the field of marketing to improve their programs.Register Via BrightTALK