Why Fear Doesn't Work

Get the WSJ article to learn about the research that offers a better approach to employee security awareness

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Learn the alternatives to fear based on research from Dr. Karen Renaud and Dr. Marc Dupuis

Play the long-game and treat employees with respect and dignity and not as part of the problem.

  • Fear is a short-term emotion
  • People don't believe fear appeals
  • Crimes come with punishment
  • Fear raises ethical questions
  • Nearly half of surveyed employees find fear ineffective
  • Alternatives to fear are more effective